Privacy policy
How we use your data
We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.
We will only collect personal data from you when:
- We have your consent to do so.
- We need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order.
- The processing is in our legitimate interests and not overridden by your rights.
- We have a legal obligation to collect or disclose personal data from you.
Your personal data is used by Tronsmart to support a range of different activities. These are listed in the table below together with the types of data used and the legal bases we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
- To create an account and register you as a new customer (either directly or via social media).
- To manage our relationship with you, including: providing you with any information, products and services that you request from us; notifying you about changes to our services, terms and conditions or privacy policy; asking you to leave a review or take a survey.
- To enable you to take part in a competition, event, survey, or receive a reward.
- To administer, protect and improve our business and our website/app, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and hosting of data; setting default options for you, such as language and currency.
- To deliver relevant website content, online advertisements and information for you; and measure the effectiveness of the advertising provided.
- To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences; and for market research, statistical and survey purposes.
- To recommend products, services discounts and offers that may be of interest to you, including to send you such information by email, post or SMS.
- To inform or remind you by email of any task carried out via our website which remains uncompleted, such as incomplete orders or abandoned baskets.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.
We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available on request.